Does my business need a domain if we’re on social media?


Business profiles on social media are booming, and it’s more tempting than ever for new small businesses to establish themselves on socials first. It’s true that social media can help you establish an early online presence—but there are drawbacks to starting out strong on platforms you don’t own or control. For one thing, you’re at the mercy of the platform you’re on, which may limit your visibility (we all dread The Algorithm™) and lead to an inconsistent brand experience across platforms. You lose valuable insight into customer data without an analytics-driven sales funnel, hobbling your business’s potential growth. Your brand credibility may suffer if the only way customers can interact with you is via you social media. And what happens when you want to scale, only to find that your social media handle isn’t available as a domain name down the line?